Tuesday, 3 January 2017

4DX promises 3D film with roller-coaster intensity, but will it kill cinematic storytelling? Canada's 1st cinema featuring motion seats, environmental enhancements now open in Toronto

Smell-O-Vision 2.0 or the future of movie-going: Call 4DX what you will, but the cinema experience is getting a shakeup worldwide, with new technologies that theatres hope will take a bold step beyond 3D.
With 4DX, in particular, cinema seats shake, rattle and roll during movie screenings, coupled with environmental effects tossed at the audience at key moments — think a spray of mist, a hot blast of air or wafting scents.
Cineplex is among the theatre chains worldwide that's introducing 4DX technology — which includes sensory enhancements such as motion seats, water effects, wind, lighting and scents.

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